What happens when you combine a cheese lover with a passion for the planet? Yes, you've guessed it…


In 1957 my grandparents moved to Willicroft Farm in Devon with 1 tractor, 12 cows and a pack of cigarettes as my Grandpa happily recalls. They built their farm from the ground up to help 'feed the nation' after the second world war. Willicroft grew into one of the most respected farms in Devon. Their animals lived long healthy lives, had plenty of room too graze, and a nice family taking care of them. I'm aware, from personal experience, that not every dairy farmer is evil, or all livestock locked behind bars.

But even the happiest cows still have a negative impact on the environment, putting our planet at risk for future generations. With the wealth of information now available to us about dairy farmings contribution to the warming of the planet, the time has come for a modern take on farming.


In 2017, I started to eat a predominately plant-based diet. I realised that if I could change anything right now, it's making conscious decisions about the food I ate. The quality of meat and milk replacements made this pretty easy but I couldn't find a comparable alternative for cheese. What began as a pet project at home has become our reason for existence.

Much like my grandparents back in 1957 we're also addressing the greatest issues facing humanity today - the warming of our planet. We're reimagining how we consume cheese. The mission is different, but the keys to success the same - dedication, partnerships, and real love and passion for what we're doing.

Through our plant-based cheeses we're aiming to make your decision to eat consciously that little bit easier (and more delicious).

- Brad, founder of Willicroft


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